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Insights

Notes on property web.

How real estate websites win enquiries, rank in search, get cited by AI assistants and stay fast.

ConversionFeatured

Why property websites lose enquiries before the first call

Most lost leads never reach a form. They leave on slow loads, buried availability and forms that ask too much too soon.

Oct 12, 2026 · 5 min read

Interactive site plans: what buyers actually use

A 3D building is impressive, but the value is in the details: filters, live availability and a fallback for everyone who cannot use a mouse.

Redesigning without losing your rankings: a redirect checklist

A new design should not reset years of search visibility. This is the order we work in to protect the pages that already earn traffic.

Make your project pages readable by search and AI assistants

Buyers increasingly ask assistants about developments. Clear facts and structured data help yours get found and quoted accurately.

Performance6 min

Core Web Vitals for 3D-heavy websites

You can ship a cinematic 3D homepage and still pass Core Web Vitals, if you treat performance as part of the design.

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